China Secures Deep Discount on FIFA World Cup Broadcast Rights
China Secures Deep Discount on FIFA World Cup Broadcast Rights
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FIFA has agreed to a significantly discounted broadcast deal for the 2026 World Cup in China, settling for $60 million against an initial ask of $300 million. The substantial reduction is attributed to challenges in ad value due to time zone differences.
FIFA agreed to broadcast the 2026 World Cup in China for $60M, far below its $300M ask, as time zones gutted ad value.