Elite Ferrari clientele to bid on Le Mans race car with digital tokens
Elite Ferrari clientele to bid on Le Mans race car with digital tokens
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Luxury automaker Ferrari is venturing into the digital asset space by introducing a 'Token Ferrari 499P'. This exclusive offering is for its top 100 VIP clients, enabling them to use these digital tokens to bid on a Le Mans-winning race car, thereby merging high-end luxury with blockchain technology for unique ownership opportunities.
Ferrari is making a pit stop in crypto, but only for its VIP clientele. The Italian automaker plans to issue a “Token Ferrari 499P” that its 100 most exclusive customers can use to bid on a Le Mans-winning race car. It’s a glossy crossover of luxury and blockchain: own a slice of Ferrari history via […]