X Implements Paid Promotion Labels, Restricts Crypto Promos in EU and UK

X Implements Paid Promotion Labels, Restricts Crypto Promos in EU and UK

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Social media platform X is rolling out a new system to label paid promotions, aiming to foster transparency between creators and their audiences. Concurrently, the platform has announced a ban on 'crypto' promotions specifically within the European Union and the United Kingdom, a move that could significantly impact how digital asset businesses advertise in these regions.

X to label paid promotions but prohibits crypto promos in EU, UK

X head of product, Nikita Bier, says the paid promotions tag aims to encourage people to build their businesses on X while being transparent with their fan base.